Future Fit Foundation - The Benchmark

The Future-Fit Business Benchmark: A New Standard for Sustainable Success

In a world flooded with sustainability claims, certifications, and ESG checklists, how can a business really know if it's on the right path?

That’s where the Future-Fit Business Benchmark comes in — a science-based, free to use tool that helps companies assess, manage, and improve their real-world impact in a way that aligns with the needs of a thriving future - it's all about building businesses that are truly fit for the future.

What Is the Future-Fit Business Benchmark?

It was developed by the non-profit Future-Fit Foundation, and uses a Benchmark taht has a comprehensive framework that defines what it means for a business to truly contribute to a sustainable, just, and regenerative society.

It offers:

✅ A set of 23 Break-Even Goals — representing the minimum thresholds every business must meet to avoid causing harm to people and the planet.

✅ A series of Positive Pursuits — actions a company can take to go beyond harm reduction and actively create value for society.

✅ Clear, credible metrics — to measure progress in ways that are practical, evidence-based, and comparable.

Why Is the Benchmark Different?

Most sustainability frameworks focus on reducing risk or improving reputation. The Benchmark is built to answer a deeper question:

Is your business operating in a way that helps society thrive within the limits of our planet?

Here’s how it stands out:

• 🔬 Science-Based: Grounded in systems thinking and aligned with planetary boundaries and social thresholds.

• 📊 Actionable & Measurable: Includes KPIs that go beyond carbon footprints and compliance metrics.

• 🔄 Systems-Oriented: Recognises that real sustainability isn’t siloed — it’s interconnected across social, environmental, and economic systems.

• 🌍 Open Source: The full Benchmark is free and accessible, and with the help of a fully qualified practitioner can help you design a best practice sustainable business.